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TikTok is the only major social media platform that has seen significant growth in advertising revenue this year, the Financial Times reported on Monday, citing a survey conducted by media buying agency GroupM. The report stated that the hugely popular short video platform’s advertising revenue has doubled in , beating its rivals Meta and Snap. The British newspaper reported last month that ByteDance-owned TikTok has already achieved close to $ billion in revenue this year, bringing it close to its revised global revenue target of between $ billion and $. billion, which it set in September. While it still has some way to go in reaching its initial revenue goal of between $ billion and $. billion, the figure far exceeds the nearly $ billion in revenue that research firm eMarketer reported the company made in . Financial Times