Founded by three friends in Seattle's Pike Place Market, Starbucks has been around for over forty years. Now, it is the world's largest coffeehouse chain with over 30,000 locations worldwide. It offers hot and cold drinks, snacks, and pastries.
Its menu includes espresso, Frappuccino beverages, full and loose-leaf teas, and pre-packaged food items. It also operates six roasteries with tasting rooms. It has an emerald green colour scheme. Its logo is a twin-tailed mermaid. Its slogan is "Onward."
The company has faced numerous controversies related to its business practices. It has been accused of buying coffee from unethical plantations. Some critics have claimed that required farm inspections are too infrequent.
Starbucks offers many milk options. Its frappuccinos are made with whole, soy, or non-fat milk. In addition, the Frappuccino can be ordered with sugar-free syrups. It can be served with no whipped cream or with heavy whipping cream. Its newest drink, the Flat White, is made with whole milk.
Its flagship product is the coffee, but Starbucks also sells bottled cold drinks, teas, and pastries. It has a handful of niche businesses, including Teavana, La Boulange, and Evolution Fresh.
The company's Reserve program is a way for customers to find single-origin coffees. The company plans to increase its number of stores to 55,000 by 2030. Some locations only accept a 150 Stars tier for redemption.
Starbucks also offers a mobile ordering feature through its app. This can be used to order ahead and pick up your coffee or beverage at a store. You can also scan and pay using your linked payment method, such as a credit card or debit card.