How to Optimize Your Pinterest Presence

Whether you're using Pinterest for a hobby, a business, or just for fun, the site offers a wealth of resources. From tutorials to money saving tips, the platform is designed to help you achieve your goals. It also allows you to follow other Pinners. This can increase your exposure to new customers, as well as boost traffic to your website. In fact, Pinterest will see 367 million monthly active users by 2020.

You can optimize your Pinterest presence by creating a profile that is tailored to your brand. You should also make sure to add a call-to-action to your pins. This is one way to pay off big, since Pinterest users are familiar with clicking on a link. This is especially true if your pin is a link to an external source. In addition, you should add a description about your business that will encourage people to click through to your website.

Pinterest is a visual site, so it is important to have high quality images. You can choose to upload images directly to your account, or you can search for images on the internet. In addition, you can optimize your pins by adding a text overlay. You can choose to have your pin display a full-screen image on its own white background, or you can stick with the default white background.

You may also wish to consider implementing a carousel Pin. This is a special type of pin that displays up to five images at a time. It can be particularly useful for promoting a product or service, as it can allow users to see a variety of different aspects of a product or service at once. You can also create Collections Pins to promote similar products or services. This can help you get more exposure to potential new customers, as well as get them to purchase your product or service.

You can also take advantage of the new, improved search feature on Pinterest. You can find out which topics are the most popular, which categories are most popular, and who's most popular in each category. This will give you an idea of what kind of content to pin, as well as what types of images to pin. In addition to this, you can also search for other Pins from other Pinners, thereby increasing your chances of finding someone to follow.

Finally, you should optimize your pins with a good title. You can find out more information about this by choosing "Create Pin" from the drop-down menu at the top of your Pinterest profile. A good title should contain a few key words. If possible, your title should also be relevant to your audience.

It should also be remembered that you can optimize your Pins by handpicking featured images for each Pin board. For example, if your product or service is related to a specific season, such as a winter holiday, you should create a board dedicated to the winter months.