H&M - A Closer Look at H&M's Sustainability Initiatives

Founded in 1947 in Sweden, H&M is a global clothing retailer. It is known for offering high-quality, affordable fashions to the whole family. It also has stores in 74 countries.

H&M is the second-largest international clothing company. It operates in a number of East Asian countries, as well as the US and Germany. Its retail business is expanding into new markets.

It is a member of the Swedish-American group of companies Hennes & Mauritz. It started as a women's clothes store, and then expanded to men's and children's wear. It was listed on the Stockholm Stock Exchange in 1974. Later that year, it was rebranded to H&M.

In addition to its apparel collection, H&M has launched a series of initiatives that focus on sustainability. The company has committed to sourcing at least 50% of its garments from sustainable materials, and it plans to reach 100% by 2030. It is one of the world's largest buyers of organic cotton.

In 2013, the company began its Green Machine recycling program, which allows it to recycle used clothing. It is also investing in innovative solutions to increase the use of recycled fibers.

The company is also a founding member of the H&M Foundation, which provides funds to support environmental, humanitarian and other causes. Since 2013, the foundation has received US$154 million. The Persson family has also invested SEK 1.1 billion in the foundation.

In 2019, the company plans to expand its online sales and to open its first Asian stores in Hong Kong and Shanghai. It also launches the "Conscious" collection, which is made from sustainable materials.