
Earlier this month, Bed Bath & Beyond announced a plan to re-energize the company by closing 56 underperforming stores and laying off 20 percent of its corporate staff. The company said it will focus on national brands and stop pushing its own store labels. The company also plans to launch eight in-house brands in fiscal 2021.
The flagship store in New York City is one of the 450 Bed Bath & Beyond stores being remodeled. The renovations include a revamped layout, new digital shopping tools, and a "scan and buy" feature. The flagship location is more open and cleaner than the typical Bed Bath & Beyond.
The renovated Bed Bath & Beyond flagship store is located at 620 Sixth Avenue in Manhattan's Chelsea neighborhood. It is part of the Bed Bath & Beyond store network and serves as a fulfillment center for same-day delivery orders in Manhattan. The location features a sprawling health and wellness area and space for private-label brands. The store also has a mini Casper store and SodaStream Bubble Bar. There are also interactive displays and vacuum demonstrations.
Bed Bath & Beyond is a home furnishings and kitchen-and-dining store chain with 955 locations as of May. The company purchased Linen Holdings in 2012. The company is known for its extensive selection of products and its everyday low prices. The company also offers a housewarming registry and a baby registry.
The company opened its first superstore in 1985. Over the years, it expanded its offerings, and it became a go-to destination for home goods. In 2012, it purchased Cost Plus World Market and the Linen Holdings chain. In 2013, the company rebranded itself as Bed Bath & Beyond. In December, it underwent a complete overhaul of its headquarters and in-store experience. The new flagship store was designed to connect with customers and better highlight the brand's products and services.
Bed Bath & Beyond has been criticized for failing to adapt to the changing retail landscape. In August, activist investors called for CEO Steven Temares to resign, blaming the company for tanking sales. The company has been under a lot of scrutiny from the press lately, and it recently announced a plan to re-energize its stores and customer experience. The company also launched a mobile app for its shoppers, which allows them to create a registry list and use partner offers.
The Bed Bath & Beyond flagship store in New York City will reopen on July 22 after an overhaul. The store is cleaner and brighter than the traditional Bed Bath & Beyond. The location will have a SodaStream Bubble Bar, interactive display areas, and an improved layout. The store also has a mini Casper shop, as well as a floor-to-ceiling window display. The store will also offer a Bed Bath & Beyond Insider, which delivers stories about the company and partner offers.
The company said it will re-launch the Bed Bath & Beyond flagship in the Chelsea neighborhood. The flagship location is 92,000 square feet and will be open from July 22 to October 23. The store will include a SodaStream Bubble Bar, an interactive vacuum display, and a mini Casper store. The store will also feature a BOPIS (Bed Bath & Beyond Owned Brand) area for orders. The first 300 customers who visit the bubble bar will receive a free five-liter bottle of SodaStream.